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read the report third, the ftc should work with the private sector to create best practices for social media companies to address fake reviews. bad actors frequently use groups on social media to coordinate posting fake reviews. social media companies could use the best practices as a guide on how to identify and remove more fraudulent activities. further, smaller social media companies that may not have the same resources as those available to larger organizations could use the best practices to stem the proliferation of fake review offerings on their platforms before bad actors establish themselves. read the report. (pdf) to address this problem, policymakers should take the following steps: first, the federal trade commission (ftc) and state attorneys general should combine their investigations and heighten enforcement actions against the actors pursuing or posting fraudulent reviews. penalties on companies that solicit fake reviews or those that post them should significantly outweigh any monetary benefits they expect to gain. creating stronger enforcement would deter more parties from pursuing fraudulent reviews. finally, policymakers should enact legislation to protect consumers who leave honest reviews from lawsuits (a type of lawsuit known as a strategic lawsuit against public participation, or slapp). in pursuit of positive online recommendations, companies often retaliate against consumers who leave negative reviews of their goods or services. laws protecting consumers from such actions would preserve the integrity of their reviews and ensure that reviews of goods and services remain reflective of their quality.
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